Angel Style?


I have been in Second Life for 6 years now and from that first day, I have been addicted to shop­ping in-world. Fash­ion blogs have become all the rage, and I have to say that some are doing a really good job — you know who you are!

Some of you may know me as the owner of Heartbeat Publications, you would have seen in-world a copy of either Heartbeat and HBM that are published on a regular occasion. Apparently, I was not busy enough and I really got into Second Life photography thanks to a very good friend, this lead me to start my little photo blog and now to this new and exciting little venture imparting my fashion wisdom to the masses! 🙂 Trust me when I tell you that I am not really taking myself all that seriously really.

How­ever, this blog is about my own style and my favorite shops and out­fits I man­age to get my hands on. I will not nitpick every pixel or detail nor will I be judge and jury. I will look at what I like and if something is missing in my opinion or I would wish for a little something extra to achieve my complete happiness with a product I will say so. This is not slight on any designer, I realise as a content creator myself that design and creation is hard enough without everyone breathing down your neck.

Remem­ber style & taste are per­sonal, I will not impose it on any­one, but share my own. If you have any ques­tions or need help, ask!

My Review Policy:

I love to review designer creations and I am deeply delighted to have been entrusted by some really great names with their designs.

I will reserve the right not to blog items that do not fit my personal taste/overall style. Please contact me before “giving” me anything as I get capped a lot, and I think I would understand the brand better by meeting you & understanding your vision first. It is really not a requirement, but a few lines would certainly help.

You may also find me on The Ego Co.‘s website as well as one of their blogger.


Check out my profile!

If you wish to become a sponsor, here is what to do:

  • please email me directly at
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